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Digital Marketing

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Course Overview

Our comprehensive course provides in-depth training on all aspects of digital marketing. Learn SEO, SEM, social media marketing, content creation, and analytics. Gain hands-on experience with real-world projects. Get expert guidance and mentorship. Earn a recognized certification. Enhance your career prospects in the digital marketing industry. Suitable for beginners and experienced professionals.

What You'll Learn?

  • 𝐌𝐚𝐬𝐭𝐞𝐫 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐂𝐡𝐚𝐧𝐧𝐞𝐥𝐬: Learn SEO, SEM, social media, email marketing, and content creation to reach your target audience effectively.
  • 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐇𝐚𝐧𝐝𝐬-𝐨𝐧 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠: Gain real-world experience through hands-on projects and learn to apply digital marketing strategies.
  • 𝐄𝐱𝐩𝐞𝐫𝐭 𝐆𝐮𝐢𝐝𝐚𝐧𝐜𝐞: Receive mentorship from industry professionals and stay updated with the latest trends and best practices.
  • 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲-𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐳𝐞𝐝 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Earn a valuable certification, validating your digital marketing skills and boosting your career prospects.
  • 𝐉𝐨𝐢𝐧 𝐚 𝐓𝐡𝐫𝐢𝐯𝐢𝐧𝐠 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: Engage with fellow learners, network with industry experts, and collaborate on projects to enhance your knowledge."
  • Basic knowledge of marketing concepts and practices
  • A computer with an internet connection and access to the required software and tools
  • Familiarity with social media platforms and online advertising is helpful but not required
  • 24 Hours of Sessions
  • Flexible Schedules
  • 24/7 Lifetime Support
  • Certification Oriented Curriculum
  • FREE Demo on Request
  • One-on-One Doubt Clearing
  • Real-time Project Use cases

Course Content

  • Digital Marketing Program Introduction

    • The training begins by building a strong foundation in marketing fundamentals and customer insights.

    • Fundamentals of Marketing

    • Introduction to marketing

    • Understanding user Information- Surveys and Perpetual maps

    • Segmentation, Targeting and Positioning

    • The Concepts of 4Ps

    • Understanding Branding

  • Understanding Modern Consumers

    • Consumer Focus

    • Consumer Behaviour

    • Understanding Digital Customers

  • Establishing Web presence

    • Elements of a website

    • Conceptual Design of a Website

  • Content Marketing Foundations

    • Introduction to content marketing

    • Content marketing strategy

    • Content marketing playbook

    • Social Media and content marketing platforms

    • Measurement and budget

    • Content best practices

  • Social Media Marketing

    • Social Media Strategy and Planning

    • Social Media Channel Management

    • Social Media Management Tools

    • Measurement and Reporting

    • Facebook Marketing

    • Instagram Marketing

    • Twitter Marketing

    • YouTube and Video Marketing

    • Mobile marketing

    • Email Marketing

    • Marketing Automation

  • SEO

    • SEO Introduction

    • How search engine works

    • Types of SEO

    • Keyword Research

    • On-page Optimisation

    • Off-page Optimisation

    • Duplicate Content

    • Design and Structure

    • Local SEO

    • How to build a successful SEO Career

  • SEM

    • Introduction

    • Psychology of Search

    • Search and Keyword Targeting

    • Display Advertising

    • The buying funnel

    • Setting and Measuring marketing goals

    • PPC as a part of the digital strategy

  • Understanding Google Ads Structure

    • Account set-up

    • Creating the First Campaign

    • Writing Compelling Ads

    • Ad extension

    • Controlling Bids and Budgets

    • Quality Score

    • Improving ad performance

  • Google Analytics

    • Introduction

    • Understanding the interface

    • Table filtering

    • Goal and Goal Types

    • Analytics Intelligence

    • Collaboration and Sharing

    • Dashboards

  • All Digital Marketing Tools- Round Up

    • Facebook Ads platform

    • Hootsuite

    • SEMrush

    • SEOptimer

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  • Duration 01:00:00
  • Lessons 64
  • Language English
  • Skill Intermediate
  • Last Update June 28, 2023

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