Digital Marketing Training

Digital marketing uses the internet and digital tools to promote products and services. Pranisha Technologies in Kukatpally, Hyderabad, offers a 45-day Digital Marketing course to help you master these essential skills.

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Digital Marketing - Course Overview

What is Digital Marketing?

 

Digital marketing is the process of promoting products or services online using tools like social media, search engines, and websites. It allows businesses to reach a broad audience, engage with customers directly, and measure the impact of their campaigns in real-time.

Benefits of Learning Digital Marketing

  1. High Demand: Digital marketing skills are in high demand across all industries.
  2. Versatile Careers: Apply your skills in various fields, from retail to tech.
  3. Cost-Effective: Create affordable, targeted campaigns.
  4. Measurable Impact: Track and analyze campaign results easily.
  5. Entrepreneurial Growth: Start your own business or freelance.
  6. Creative Outlet: Combine creativity with technology.

Learning digital marketing equips you with essential skills for today’s online-driven world.

Digital Marketing Training Course

Introduction To Digital Marketing

 

  • Digital Marketing Types.
  • Digital vs. Traditional. Marketing.
  • Traditional Marketing Funnel.
  • Boosting Brand Visibility.
  • Targeted vs. Non-Targeted Traffic.
  • Turning Traffic into Leads.
  • Digital Marketing Components.

SEO (Search Engine Optimization)

On-page Optimization

  • Keyword Research and Optimization.
  • Title Tag.
  • Meta Description.
  • URL Structure.
  • Header Tags.
  • Content Optimization.
  • Image Optimization.
  • Internal and External Links.
  • Mobile Optimization.
  •  Page Speed. Optimization.
  • Schema Markup.
  • Social Sharing.
  • User Experience (UX).
  • Security (HTTPS).
  • Analytics and Monitoring.

Off-Page Optimization

  • Link Building.
  • Social Media Engagement.
  • Influencer Outreach.
  • Content Marketing.
  • Online Reviews and Reputation Management.
  • Local SEO (if applicable).
  • Forum and Community Engagement.
  • Influencer and Blogger Outreach.
  • Content Promotion on Aggregators.
  • Podcast and Webinar. Participation.
  • Influencer Marketing.
  • Tracking and Analysis.

Social Media Optimization & Marketing (SMM)

  • Introduction to Facebook, Twitter, Instagram, Pinterest, Linkedin?
  •  Profile Optimization.
  • Content Strategy Development.
  • Audience Engagement.
  • Posting and Scheduling.
  • Paid Social Media Advertising.
  • Influencer Marketing.
  • Analytics and Reporting.
  • Social Media SEO.
  • Community Building.
  • Competitor Analysis.
  • Social Media Contests and Giveaways.
  • Platform-Specific Optimization.
Social Media Marketing

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